Job Information
RELX INC Demand Marketing Associate in Manila, Philippines
To work with the digital and content teams for the daily publishing and updating of relevant and engaging content across RXwebsites and platformsThe successful candidate will demonstrate a high level of flexibility, efficiency, rigor and understanding of the internet and webtechnologies. He/she will be mainly responsible in migrating Reed Exhibitions sites to the new CMS platform ensuring functionality aswell as in ensuring that all tracking, tagging and SEO techniques are applied consistently using the agreed methodology, using theconsistently applied tracking metrics to propose improvements and deliver optimization. He/she shall have solid foundation in HTMLand will demonstrate dynamism, proactivity and team spirit.
Accountabilities
Daily publishing of content across RX websites and platforms (e.g. Blogs, E-commerce etc) using agreed content from content marketing teams.
SEO re-optimization (or addition, if it’s not there). This includes checking for broken links, making sure title and image tags are in place and that agreed key words are being used.
Check on key word performance and general site performance in Google Analytics and report back issues and recommendation to the Regional Demand Marketing team on a weekly basis
Track, report, and analyze website analytics and PPC initiatives and campaigns
Optimize copy and landing pages for search engine marketing, performing monthly audits and reviews
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with agreed KPIs.
Accurately update, publish and manage content across Reed Exhibitions’ event websites and platforms (e.g. Blogs, E-commerce etc.) using agreed content from content marketing teams. Test event website on new and various web browsers on a regular basis
Update time references and GDPR requirements in footer of websites or other locations.
Review each page on websites for consistency (fonts, photo sizes, etc.) and usability
Work to provide recommendations to relevant teams, ensuring that best practices are applied, improved and optimized
Work with various RX teams to proactively understand the broader customer journey, ensuring that there’s alignment for tracking and messaging (working with the appropriate teams as required)
Other related duties and responsibilities as needed by the business
Other Qualifications/Requirements:
2-3 years of relevant experience
Great listener, quick thinker, and the ability to work independently and as a team
Bachelor's degree preferred or equivalent experience
Strong oral and written communication skills
Strong detail orientation with the ability to follow defined processes
Strong time management skills
Any of the following:
Wordpress
CMS
Linkbuilding
Form creation
Google Analytics
Keyword Research
SEO Audit
HTML
CSS
Javascript
LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.
Please read our Candidate Privacy Policy (https://www.relx.com/careers/join-us/privacy) .
RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.
Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.
Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.